Cookies - what they are and how they work
Cookies are something that the vast majority of websites use today. A cookie is a small text file that is placed in your browser's internal memory and allows us to see what you click on, how you navigate the website and how the content on the website performs. Furthermore, we collect information about navigation, time of visit, which browser you use, etc. We do this so that we can best adapt the content of the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change your settings so that cookies are not accepted.
Please note that this may mean that many websites will no longer function properly.
The analysis tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimize the user experience and customize the content of the website. In accordance with Google's guidelines for the use of Google Analytics, no personally identifiable information about you as a user is collected. The data collected is stored on Google's servers. If you wish to opt-out of Google Analytics collecting data about you, you can request to be excluded.
Google Tag Manager
Google Tag Manager handles tracking tags and refers to tracking setups and tracking to third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimization and marketing services. All tracking tags are run and managed via Google Tag Manager.
What is stored: Your movements and certain actions on the website (e.g. if you press "Add to cart" in an online store). All data is anonymized and we do not store any sensitive information such as: credit card details, phone number, address or any other form of data that can identify you as a person.
Facebook Pixel is an analytics tool that allows us to measure the effectiveness of Facebook advertising by tracking the actions the user performs on the website for the purpose of optimizing Facebook Ads (building Audience and remarketing). This information can be used to:
- Ensure ads are shown to the right people
- Build an advertising audience
- Unlock additional advertising tools on Facebook
What is stored: Which ads the user has seen on Facebook, which pages the user has visited and which conversions (order, contact etc.) the user has made.
Maps the interaction the user has with the website. To help us understand how visitors interact with the website, Hotjar records visitor sessions. The Hotjar script is a websocket connection that sends the following information to Hotjar's servers:
- HTML changes that occur during the user's session on the website
- Mouse movements
- Mouse click
- Scrolling movements
- Keystrokes for whitelisted actions
- Statistics on whether the browser view size changes
Each event that is tracked is stored in Hotjar's cloud database using a timestamp that is later used to play back the events in sequential order. The Hotjar script tracks visitors as they visit different pages using a first-party cookie, allowing the entire session to be played back in a single recording. No sensitive or user information is collected or stored.
Collection of information
We collect information through forms on our website. Providing this information is voluntary. If you choose not to provide the personal data, we may not be able to provide you with access to the product or service.
Example of a form:
- Contact form
- When you want to try a product or service
- When purchasing products or services on a website
- When downloading documents such as e-books or other
- By signing up to receive newsletters or blogs by email
- The purpose of the information collected:
- To provide the user with access to our products and services
- Sending relevant information to the user
- Being able to get in touch to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. Please note that you can delete these by following the instructions for deleting cookies in your browser. You can find information about this in the "Help" function in your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these guides: